Cosmetic Packaging

November 21st, 2007 · No Comments

Cosmetic packaging may have the sound of packaged cosmetics and toiletry, but the term itself signifies something quite else. The usage of the word ‘cosmetic’ implies an overtone of ornamentation. Cosmetic packaging, therefore, involves the use of packaging materials that, apart from being capable of carrying out their standard utilities, also bear an aesthetic significance in the process of packaging.

Utilitarian and Aesthetic Purpose
An excellent and very common example of cosmetic packaging in the everyday market is the perfume bottle. Several companies marketing perfumes worldwide prefer bottles having different shapes and bearing various designs. Such packages make the product increasingly attractive, granting it an advantageous position over non-cosmetically packed products of the same kind. Cosmetic packaging, therefore, has both useful and decorative purposes.

Implements for Cosmetic Packaging
Depending on the kind of product being packed, different kinds of packaging essentials are available for cosmetic packaging. These items are essentially of different shapes, sizes and designs. For exameple, different kinds of fine mist sprayers and lotion pumps are available. For different canisters, bottles and containers, decorative metal and disk caps are also available. Items required in cosmetic packaging may vary in colour as well. The same balm tube may be available in different shades.

Materials Used
The items employed in cosmetic packaging can be made of different materials, like plastic, PVC, natural propylene, metals, glass and even wood. Decorative cardboard boxes are widely used as more economical options. Some paper boxes made of high quality paper are occasionally employed where the quality of packaging matters. Tubes are generally made of plastic. Previously, tubes made of metals like tin and aluminium were used. Fabrics are sometimes used as well. Crystal bottles or vials are an expensive but effective option.

Manufacturers and Commercial Availability
Owing to the availability of so many options, it is impossible to cite machines designed exclusively for the purpose of cosmetic packaging. A large number of industries prefer to produce their own cosmetic packages for specific products of theirs. However, cosmetic packaging materials are also produced by many industries for purchase by other manufacturers. Many examples may be cited from this category. Noteworthy names are Qosmedix, World Packaging Organization, Miron Glass USA LLC, DuPont Packaging, Allstate Can Corporation and DM Packaging Company. These firms manufacture various kinds of cosmetic packaging equipment from coloured glass vials to can liners.

Value in Promotional Offers
Cosmetic packaging is vital in the case of promotional offers. This is particularly because appearance matters for such packages. Hence, different kinds of materials are occasionally employed in promotional packages.