Packaging Machinery - News, Technology and Reviews

Packaging plays many functional roles from protecting contents to helping the user employ the product but perhaps its main job is still seen as one to help sell the product at the point of purchase. Most products are meaningless without their packaging - just take a look at any shampoo fixture and think about how you’d chose one from another. So, once functional considerations are completed the most important design consideration is how best to create and tell a story that stands out from the crowd.

Companies have now started recognizing the importance of packaging. For companies, packing earlier meant just cartons or wooden boxes. But this case scenario is no longer valid. In fact companies are now changing their packaging strategy every 2 years. The norm until 1990s was still 7 years. But now it has changed entirely for example Unilever, North America has changed the shape and enhanced the look for its Suave shampoo to woo its customers.

Packaging industry has become technology oriented and these shows. The thermochromatic ink been used in packaging shows up, especially in beer bottles. In fact in the Coors label, with the change in the temperature of the bottle, the mountains depicted on the bottle also change color. Companies are also using a lot more of 3-D advertisements to grab the attention of the buyers. Since there are innumerable television channels and Internet sites, each company has to vie for competition for getting its product advertisement across.

With consumers of today having a much shorter attention span than the previous generation, innovation in packaging is necessary to catch the eye of the current consumer. With the right packaging, the company is able to grab eyeballs on the super market shelf. Since advertisements on TVs are not quite as effective as they were earlier, companies are turning to the packaging industry to generate the dollar revenue for them.